Social Marketing and Communications Advisor

Job description

The Social Marketing and Communications Advisor must:

· Develop and implement innovative communications strategies and campaigns based on social marketing principles.

· Carry out an advisory role by proposing internal and external communications strategies to maximize the impacts and amplify the scope of FNQLHSSC initiatives.

· Collaborate in the development of communication tools, promotional and educational materials, and digital content that integrates the principles of social marketing.

· Plan and deploy action plans as well as information and awareness campaigns to effectively reach different audiences and partners.

· Analyze the media environment and the target audience with a view to personalizing communication strategies.

· Analyze and measure the effectiveness of campaigns through key indicators and propose adjustments if necessary.

· Collaborate in planning, organizing, and carrying out FNQLHSSC activities and events while ensuring that the messages and methods deployed are relevant and effective, and that they achieve the desired impact.

· Monitor trends and best practices in social marketing to ensure continuous updating of organizational practices.

· Work closely with the communications team for the production and dissemination of informative materials (news releases, memorandums, newsletters, etc.) to improve the effectiveness and impact of communications.

· Participate in the development of digital strategies for the various FNQLHSSC websites and social media platforms to ensure a consistent and engaging digital presence.

· Integrate a social marketing component into the organizational communications strategy and update it as necessary.

Required experience and qualifications

· Bachelor’s degree in business administration and marketing.

· Five years of relevant experience in strategic and social marketing and project management (web writing and community management or facilitation).

· Knowledge and understanding of First Nations cultures.

· Knowledge of Microsoft 365 and different digital marketing analysis tools (Meta, Google Analytics, Mailchimp, etc.).

· Excellent command of French and English (written and oral).

· A valid driver’s license.

Desired profile:

· Strong sense of collaboration and an excellent sense of customer service.

· Good interpersonal skills. · Good analysis, synthesis and writing skills.

· Good ability to identify and manage priorities.

· Good proactivity and adaptability, and ability to react quickly.

· Creativity and innovation.

· Professional rigour and attention to detail in terms of working methods.

Salary
The starting gross annual salary is between $63,900.20 and $78,751.40 and varies according to the candidate’s experience.

Job posting period

Until 2023-12-28 at 01:44